Two tech and beauty companies have come together in promoting inclusivity and diversity as the answers to bias-free AI in smart beauty technology. "The limit in diversity does not exist" Atima Lui, the Chief Marketing Officer and Dr. Taleb Alashkar, CTO and Co-Founder, of AlgoFace, told The Sociable that inclusivity and bias control are the new vision of AlgoFace. "AlgoFace's mission and goal is to build the most accurate unbiased face AI in the world, and this messaging is all about inclusivity. "We want our products to work on all skin tones, people of all physical abilities, people of all genders. I like to say that the limit in diversity does not exist," says Lui. AI and Augmented Reality (AR) are helping consumers in the beauty industry get the exact shade of makeup they need. "Certainly, bias is a big issue in this space.